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Natalie Blair in Loaded Magazine

Natalie Blair appeared in Loaded, the British men’s monthly often credited with setting the template for the whole lads’-mag genre.

Loaded had a particular attitude. Before the weeklies arrived, it was the title that blended football, music, comedy and glamour into one irreverent package, and by the time of this feature it remained a familiar name in British newsagents. A glamour spread in Loaded was expected to carry some of that personality: playful, confident and witty in its framing, rather than simply decorative.

Natalie Blair’s feature fits that mould. As a monthly, Loaded could give its shoots time and space, so features usually ran across several pages with a clear theme holding them together. Styling, set and pacing were planned so that the spread worked as a whole, from the opening image to the closing frame.

A shoot remembered online

Like many Loaded features of the period, this one found a second life on the internet. Fans scanned, shared and linked to it, and those links kept pointing back here long after the original post was gone. This page exists so that they still lead to a short, accurate note about the feature rather than an empty address.

The original pictures are the property of the publisher and are not shown here. For more features from the same magazine, the Loaded hub collects every page on this site that covers its shoots.

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