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Holly Peers in Loaded Magazine

Model Holly Peers was the subject of a glamour feature in Loaded, the UK men’s monthly.

Loaded holds a special place in the story of British men’s magazines. As a monthly it worked at a different pace from the weeklies that crowded the shelves around it, and that rhythm showed in its glamour pages. Where a weekly needed something new every seven days, a monthly could afford to spend more on a single shoot and give it more room in the issue.

The monthly difference

That extra time usually translated into production. Monthly features were more likely to have a defined setting, a consistent styling idea and a longer run of pages, so the result read as a set with a beginning and an end rather than a single striking image. Photographers could take more care over light and location, and the model had space to carry a sequence instead of a single pose.

For a model, a Loaded feature was also a mark of standing. The magazine’s name carried weight with readers who followed the genre closely, and appearances there tended to be discussed and collected long after the issue was off sale. Holly Peers appearing in its pages fits the pattern of models who moved between the weeklies, the monthlies and the yearly round-ups during this period.

The original photographs belong to the publisher and are not reproduced here. This page records the feature in writing and links it to the other Holly Peers entry in the archive.

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